Global eCommerce brand Asos uses a simple footer design with social media buttons, payment methods, and helpful links. The clean layout is easy to read, allowing users to find content and links fast. The very bottom of the page features links to legal information, policies, contacts, and advertising with the BBC. The media giant primarily uses its footer to display different 30+ language versions of the website with a separate section for popular news topics. The BBC (British Broadcasting Corporation) is one of the largest news and media organizations worldwide. UXPin also includes a language selector, social links, and policy information. Other essential footer links for SaaS products are documentation, tutorials, educational content, and other helpful resources. Customers often want to know how UXPin, an advanced tool, compares to popular image-based competitors, so we’ve included several product comparison links. UXPin’s footer includes key company, product, and marketing information. You’ll notice we use a sticky header, so our primary navigation is always visible to desktop users. We decided to use our UXPin website as a SaaS footer example. Each example also uses a clean, minimalist layout to help visitors find information quickly. The key takeaway from these examples is how different industries prioritize links and content. We’ve chosen six footer design examples from different industries to show how designers create layouts that align with business goals and user needs. It’s not a legal obligation, but it is common practice to inform people that you plan to protect your rights to the content. The copyright symbol and notice at the bottom of a footer tell visitors that you own the website’s content. These UI patterns are excellent for social proof and creating interest in your product or service. They might even include a Google Business or TrustPilot widget displaying their star rating. Some brands use the footer for testimonials and reviews.
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